our story

miDeer is a nordic brand that creates Scandinavian design in monochromatic perfection, enchanted by the power of simplicity. miDeer’s inspiration thrives from nordic scene, the landscape, architecture, cold tones and clean style. modest silhouettes with focus on the details keep miDeer’s products functional and effortlessly simple.

in our design process we use excess pieces from a felt factory. this way we can reduce the amount of industrial material that ends up in the environment — by giving new life to the discarded leftovers. all of miDeer product range is produced in Estonia. our design process can be characterized by the term of “slow fashion” which reflects timeless, authentic long-lasting quality.

miDeer’s low key, raw, simple signature design is for those who appreciate minimal and have the confidence to stand out from the ordinary.